Creating brand consistency through guidelines in the electronics retail
Creating brand consistency through guidelines in the electronics retailAgency
For 2B, the packaging is far from being a simple box, but rather an opportunity to reinforce the brand identity.
A consistent and coordinated product and packaging design system will reinforce the products uniqueness and help reinforce the brand. It is essential that all 2B products' are easily recognised and communicate consistently a single image to the customers.
Challenge
Create a simple and easyly understandable packaging design concept for 2B brand. The emphasis should fall on simplicity, modernity and the elegance of the 2B brand.Solution
Alchemiser defined a “White-Black-Orange” design concept featuring 2B mice, headphones and gamepads. The packaging is organised in three quality products ranges: low, medium and high, with their own design personality.
All the all three ranges are united under the guiding umbrella of the 2B brand and the “White - Black- Orange” design concept.
The elegant design of “White-Black-Orange” concept is putting perfectly in light the quality of the product design itself.
Packaging Guidelines
Alchemiser designed clear packaging guidelines to help 2B’s internal design team produce and adapt it on multiple types of electronic products. The guidelines were integrated in the existing corporate manual assuring the consistency and style of the brand.Impact
The new packaging was integrated in all 2B computers stores, assuring a consistency and increased association with the store brand. The 2B proprietary products highly benefited from the quality reputation of 2B stores, and the sales increased exponentially.
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