A glimpse into the future of Mobility as a Service
A glimpse into the future of Mobility as a Service
The MaaS Alliance is a public-private partnership working to establish the foundations for building a common approach to Mobility as a Service (MaaS) and to unlocking the economies of scale needed to support the successful implementation and uptake of MaaS globally. The main goal of the Alliance is to facilitate an open MaaS ecosystem that benefits users, societies, and the environment.
Vision paper for an open and competitive MaaS market
After four years from the previous released vision white paper, MaaS Alliance launches a new vision paper that aims to provide detailed information on how to support the development of an open and competitive MaaS market that delivers clear benefits to users, societies, and the environment.
Mobility as a Service (MaaS) represents an integration of various forms of transport and transport-related services into a single, comprehensive, and on-demand mobility service. This contains multiple forms of transportation from scooters, bikes, public transportation to planes and trains.
This generated a specific design challenge for ALCHEMISER, who tapped into the world of illustration and iconography to create a coherent visual MaaS environment, which supports and visually brings forth the copy, and more importantly the MaaS Alliance vision. Best illustrated through the design of the eight principles for an Open MaaS Ecosystem.
The overarching concept of the Playbook was togetherness: all mobility services work together to provide travellers with a seamless way of moving.
The design was employed to visually communicate togetherness and to transform a complex, technical, thoroughly researched and heavily conceptual paper into an appealing, easy to read, and visually structured publication.
Design primarily to be used for screens, MaaS Alliance Playbook was adapted for various mediums the paper will require to adapt across the year: digital presentations, webinars, online events and social media.
MaaS Market Playbook was warmly received by MaaS Alliance members, MaaS stakeholders, public authorities and regulators. The playbook is a great handbook for the Mobility as a Service market future and a must-read for every player in MaaS ecosystem.
Opening the mobile store market within the 2B Group
e-Train - Breaking the sea of sameness in the computer accessories market
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