Breaking the sea of sameness in the computer accessories market
Breaking the sea of sameness in the computer accessories market
e-Train is a computer accessories brand that can be found in the computer shops in Middle East. e-Train products compete in the middle down class of accessories. Even from the launch e-Train brand floundered into the sea of no names. With all the communication efforts, people could not associate the e-Train name with the computers accessories. e-Train failed to meet its market potential.
Challenge
How to make e-Train stand out in the computerInsight
e-Train competes in the medium down computer accessories market, which is flooded by cheap and low quality products. The consumer doesn’t have any guarantees on the purchase. The product can last for a year or crash tomorrow. People were frustrated by lack of quality assurance when purchasing a product at a low price.Solution
In a sea of sameness, e-Train reposition as the brand that proposes guaranteed quality products, at a competitive price. e-Train products offer a certification of 2B technology, fair prices, and an appealing design. Through a rebranding process, the new e-Train popped up on the shelfs and proposed an offer that cannot be refused.USP
Guaranteed Quality at a
Low Cost
Results
TIn the first six months from the new e-Train generated a push in sales with 30%. The sellers in computer shops received an increase number of purchasing inquires about the e-Train brand. The brand perception and the willingness to buy increased exponentially. e-Train succeeded to differentiate and establish as a reliable computer accessories brand.
Instilling young blood to Lavvento
Opening the mobile store market within the 2B Group
