Guiding Baisitai manufacturer towards new markets and venues
Creating brand consistency through guidelines in the electronics retail Agency
Baisitai is a Chinese market leader in copper, cables, and computer accessories manufacturing. Headquartered in the famous Special Economic Zone in Shenzhen China, Baisitai has developed a highly technologized factory of 30.000 m2, with a team of more than 500 people. With a broad portfolio of cables, systems, and services, it offers to customers worldwide solutions for creating safe and reliable energy and data connections.
Challenge
Baisitai confronted with a decrease of international sales and market pressure due to China- US tariff war and increase competition. The Hong Kong Global Sources trade shows, one of the main contacts with the international clients was under increase pressure due to the political unrest in the HK state. The challenge was to secure and expand the international customers in this shaking trade period.
Solution
To enhance the presence to the Global Sources trade show with a standing exhibition focusing on its main competitive advantages and support it with a digital campaign rolled simultaneously on social media, Global Sources portal and eCommerce platforms.
Impact
The results were tremendous, Baisitai achieving an all time performance in international leads, during a trade show hampered by a 30% decrease in buyers attendees.
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