Instilling young blood to Lavvento
Instilling young blood to Lavvento
Lavvento is a bags and accessoires producer active in the Middle East and Chinese market. Lavvento concept was designed in Paris and positioned as a french fashionable brand for travelling, lifestyle, office, and chic bags.
Challenge
After six years on the market, Lavvento needed new ideas to help the brand cope with the increased competition and stay relevant to the new taste of the millennials generation.
Solution
Along with designing a new products line for bags and accessories, Alchemiser created an identity refresh that integrates a dynamic and youthful approach to branding.
The new Lavvento brand was developed around a series of colours and patterns that generated a design template easy to adapt by in house designers.
Impact
Lavvento diversified its product ranges and integrated more colour and patterns in its offer that attracted a younger type of customers and assured the relevance of the brand for the future.
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