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Hitting brand refresh
in fashion accessories

Instilling young blood to Lavvento

Agency
Alchemiser Middle East
Client
Lavvento
Industry
Consumer electronics Fashion
Services
Branding Strategy Product Design

Hitting brand refresh
in fashion accessories

Instilling young blood to Lavvento

Agency
Alchemiser Middle East
Client
Lavvento
Industry
Consumer electronics Fashion
Services
Branding Strategy Product Design

Lavvento is a bags and accessoires producer active in the Middle East and Chinese market. Lavvento concept was designed in Paris and positioned as a french fashionable brand for travelling, lifestyle, office, and chic bags.

Brand refresh

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Challenge

After six years on the market, Lavvento needed new ideas to help the brand cope with the increased competition and stay relevant to the new taste of the millennials generation.

New bags line look.
New patterns to play with.

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Solution

Along with designing a new products line for bags and accessories, Alchemiser created an identity refresh that integrates a dynamic and youthful approach to branding.

The new Lavvento brand was developed around a series of colours and patterns that generated a design template easy to adapt by in house designers.

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Impact

Lavvento diversified its product ranges and integrated more colour and patterns in its offer that attracted a younger type of customers and assured the relevance of the brand for the future.

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