Opening the mobile store market within the 2B Group
Opening the mobile store market within the 2B Group
2B Mobile is part of the 2B group that is highly recognized through its 2B Computer stores on the Middle East market. 2B group wanted to expand in the booming mobile market by launching a brand extension: 2B Mobile.
2B Mobile was positioned as an innovative brand trends setter in the Egyptian mobile business. It augments the reality of bright professionals who cannot afford anymore to leave their tech experience within their “Mobile as the New Normal” way of living, in the hands of analogue stores.
Results
The launch of 2B Mobile in Cairo’s Mall of Arabia was a success. In the first year of it’s launch the new brand increased the reputation of the 2B group and help provide to the mobile customers a better experience.